Amplifying Bath Folk Festival

Amplifying Bath Folk Festival

Can a music festival be amplified? Is there an online conversation to be shared and captured, or should all social media posts be about promotion?   This year I have the honour of chairing the committee responsible for delivering Bath Folk Festival. A somewhat...

Know Your Audience

No event organiser would plan a conference or workshop without understanding the needs of their audience. The same should be true when integrating social media into your event experience. If you want to use social media to amplify the conversation around your event,...

Know Your Audience

No event organiser would plan a conference or workshop without understanding the needs of their audience. The same should be true when integrating social media into your event experience. If you want to use social media to amplify the conversation around your event,...
Averting Online Criticism

Averting Online Criticism

Have you been stung by the online crowd criticising your event? Are you worried about encouraging the use of social media in case you end up looking bad?   Any heated debate surrounding your event should be about the issues pertaining to the conference, not about...