by Kirsty Pitkin | Apr 7, 2016 | amplification, audience, planning
No event organiser would plan a conference or workshop without understanding the needs of their audience. The same should be true when integrating social media into your event experience. If you want to use social media to amplify the conversation around your event,...
by Kirsty Pitkin | Mar 31, 2016 | amplification, conversation, curation, Live Commentary, planning, storytelling, Twitter
Live Twitter commentary is a high-adrenalin form of writing, which requires concentration, quick linguistic responses and an understanding of the content under discussion. But what do you do if you’re asked to live tweet from a highly technical event? In...
by Kirsty Pitkin | Mar 22, 2016 | amplification, Live Commentary, planning
Managing a social media portfolio for a one-off event or an event brand can be a challenge for event organisers, particularly when there are so many other event-related balls to keep in the air. To help out, here are our top five tips for conference producers to help...
by Kirsty Pitkin | May 28, 2015 | amplification, planning
Amplified events can involve a mixture of activities and third party services, all of which come with risks and failure points. In this post, we discuss our efforts to assess the key risks. Amplifying events can be very exciting, with new tools coming out all...
by Kirsty Pitkin | Apr 15, 2015 | live streaming, planning, video
Can a live video stream allow you to offer more events for the price of one? In this post we explore how event organisers can offer fringe event packages built around their live video stream programme to increase participation and impact. Live video streams are...
by Kirsty Pitkin | Apr 9, 2015 | amplification, live streaming, planning, tools
Will streaming video directly from your smartphone be the next big thing at amplified events? We review the two new apps that could hold the answer: Periscope and Meerkat. Live video apps Periscope and Meerkat are attracting growing media attention. Much of the...
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