Amplifying Bath Folk Festival

Amplifying Bath Folk Festival

Can a music festival be amplified? Is there an online conversation to be shared and captured, or should all social media posts be about promotion?   This year I have the honour of chairing the committee responsible for delivering Bath Folk Festival. A somewhat...
Can Snapchat Help to Amplify an Event?

Can Snapchat Help to Amplify an Event?

Snapchat has 100 million daily users, who post a combined 9,000 snaps per second (Source: DMR). But can it help to amplify an event? Amplifying NOT Marketing   This post will not tell you how to promote your event using Snapchat. There are plenty of informative...

Know Your Audience

No event organiser would plan a conference or workshop without understanding the needs of their audience. The same should be true when integrating social media into your event experience. If you want to use social media to amplify the conversation around your event,...
Amplified Event Risk Assessments

Amplified Event Risk Assessments

Amplified events can involve a mixture of activities and third party services, all of which come with risks and failure points. In this post, we discuss our efforts to assess the key risks.   Amplifying events can be very exciting, with new tools coming out all...