Should I Amplify?

Should I Amplify?

I’m often asked: “Should I be amplifying my event?” and I usually start by admitting my obvious bias when answering. However, the truthful answer is: “It depends.” I thought it would be useful to consider some of the scenarios when event organisers should (in my...
Parallel Dilemmas

Parallel Dilemmas

One of the main issues which arises when I come to draft an event amplification plan is the problem of parallel sessions. Virtually all conferences have formal or informal breakout sessions at some point in their programme. Some events cram in so many presentations...
Amplified, Hybrid or Virtual?

Amplified, Hybrid or Virtual?

How should we be defining the different types of online events? I talk a lot about “amplified” events, but many conference producers will use the word “hybrid” instead. Often we are describing essentially the same set of activities, whilst at...