‘Film it and they will watch’ is the prevailing strategy of many conference organisers. But could event video do more?
With the release of Twitter Analytics, we look at what it has to offer event amplifiers and whether there are better ways to get useful Twitter metrics.
We ask how the video footage from amplified events can be used more effectively over time to improve return on investment.
We test drive Martin Hawksey’s TAGS and TAGSExplorer Twitter archiving tools out in the field at the LIS DREaM 3 workshop.
We explore the role of the event amplifier as a guide and the metaphor of amplification involving scattering seeds in this post reflecting on our experiences at the UKOLN Evidence, Impact and Metrics workshop.
Interpreting the metrics surrounding an amplified event can be tricky, so how do you put all the numbers into perspective to get a clear idea of how people are engaging with your event?