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Twitter Analytics for Events

Twitter Analytics for Events

With the release of Twitter Analytics, we look at what it has to offer event amplifiers and whether there are better ways to get useful Twitter metrics.

Taking Stock of Video

Taking Stock of Video

We ask how the video footage from amplified events can be used more effectively over time to improve return on investment.

Thoughts from #UKOLNeim

Thoughts from #UKOLNeim

We explore the role of the event amplifier as a guide and the metaphor of amplification involving scattering seeds in this post reflecting on our experiences at the UKOLN Evidence, Impact and Metrics workshop.

How Do We Measure Engagement?

How Do We Measure Engagement?

Interpreting the metrics surrounding an amplified event can be tricky, so how do you put all the numbers into perspective to get a clear idea of how people are engaging with your event?