Twitter Analytics for Events

Twitter Analytics for Events

With the release of Twitter Analytics, we look at what it has to offer event amplifiers and whether there are better ways to get useful Twitter metrics.   Last week the Twitter Analytics service was made available to all Twitter users, opening up the opportunity...
Evidence of Impact

Evidence of Impact

Are small events and workshops worth amplifying? We look at the impact of amplifying a series of small workshops and consider how this has added value over time.   It is always good to hear when event amplification has made a real difference to the impact of an...
Taking Stock of Video

Taking Stock of Video

We ask how the video footage from amplified events can be used more effectively over time to improve return on investment.   The summer is a great opportunity to review event materials and see how things are going as part of the longer tail of your amplified...
A Case for a Live Blogger…

A Case for a Live Blogger…

In Choice and Trust: Amplifying an Event with Twitter I argued that it was not enough to simply promote and event hash tag and then expect the general topical tweeting to provide a clear representation of the actual content of your event to any remote participants....